Embracing a New Reality: Meta Quest 3, a Breath of Fresh Air in VR

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Yesterday, the Empathetic Media Health team took delivery of several new Meta Quest 3 headsets and we immediately set about testing them – in advance of upcoming client meetings.  We very rapidly realised that the Meta Quest 3 is a game-changer, bringing a breath of fresh air to the immersive tech scene. This new headset redefines the experience of wearing … Read More

Alternative Large Language Models (LLMs) to ChatGPT in the Pharmaceutical Industry

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Competitors to ChatGPT for the Pharmaceutical Industry Large Language Models (LLMs) like OpenAI’s ChatGPT have become integral in the pharmaceutical industry, aiding in drug discovery, research, and development, as we’ve discussed in recent posts. However, after a turbulent week at OpenAI that saw CEO Sam Altman fired and re-hired, it’s worth considering some of the other options out there. Several … Read More

Chat GPT One Year On and its Impact on Biotech

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OpenAI, a pioneering organization in the field of artificial intelligence, has continued to lead the charge in pushing the boundaries of conversational AI. One year ago, they introduced ChatGPT, a revolutionary AI model that set the stage for transformative advancements. In the recent DevDay event, OpenAI showcased how ChatGPT, with its latest release and forward-looking initiatives, is poised to redefine … Read More

How AI-driven AR will Revolutionize Biotech and Pharmaceutical Marketing

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In recent years, the convergence of artificial intelligence (AI) and augmented reality (AR) hassparked remarkable advances across various industries. One particularly promising domainis the intersection of AI, AR, biotech, and pharmaceutical marketing. This convergence hasthe potential to revolutionize how these industries communicate with their targetaudiences, educate consumers, and enhance brand experiences. Personalized Product Visualization: AI-powered AR applications are enabling biotech … Read More

December VR/AR News #4: AR audio, post-VR sadness and music in VR

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Around the world, more and more developer spaces are being devoted to VR and AR startups “to share resources, experiment, and network.” These include the Upload Collective in San Francisco and the Realities Centre, which opened earlier this month in London. Game designer Jack de Quidt talks with Jason Rubin, the head of content at Oculus, about how the technology company can embrace … Read More

December VR/AR News #1: Gender and tech, murder in VR and dinosaurs

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Craig Newmark, the founder of craigslist, highlights five women in VR as part of the Women Startup Challenge, which is “showcasing and funding innovative, women-led startups focusing on Artificial Intelligence (AI), Augmented Reality (AR) and Virtual Reality (VR) that are solving problems for people, businesses and the planet.” Newmark’s picks include Liv Erickson, a VR developer at Microsoft who was part … Read More

November VR/AR News #1: Hardware updates, Google Tango and tech in South Africa

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Most virtual reality headsets have one of two problems: either they are tethered to a computer, limiting the user’s mobility, or because they use smartphones, are too heavy. To combat this, Chinese hardware company Pico VR has come up with Pico Neo, a controller containing hardware to power a headset. According to The Verge, “By tethering the controller to an ultra-lightweight … Read More

Latest VR/AR Tech Developments

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The new Snapchat Spectacles uses an embedded camera with LED lights to record users’ experiences through their own eyes. According to UploadVR, Snapchat isn’t the first company to  try to bring glasses of this kind to the market, but the Spectacles are unique for capturing circular video around a scene that can be sent directly to the phone app. Microsoft might … Read More

Weekly news in 360 video and VR

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The first U.S. Presidential Debate on Sept. 27 highlighted the current political polarization in the country, much of which plays out online on social media platforms like Twitter. But can communal VR spaces be a solution to promote productive political discussions? AltspaceVR thinks so. The company has spent a year building a VR community mostly to share collective entertainment experiences like virtual Dungeons & Dragons games. … Read More

Featured in Journalism.co.uk

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Check it out: #STOPtrafficking2016 made it on the front page of Journalism.co.uk “Imagine you are walking down the street in Rio during the Olympic Games or in the United States, where the US presidential elections are still in full swing. You reach a billboard or a sign showing the Olympic rings or Hillary Clinton’s campaign logo, and by simply pointing your … Read More