In the fast-paced world of biotechnology and pharmaceuticals, effective marketing can make all the difference in ensuring that groundbreaking medicines reach those who need them most. With advances in technology, particularly augmented reality (AR) and virtual reality (VR), the industry is witnessing a transformative shift in how products are promoted and understood by both healthcare professionals (HCPs) and patients. One … Read More
The Future of Office Computing: Embracing VR, MR and AR Headsets
In the ever-evolving landscape of technology, the emergence of Virtual Reality (VR) and Augmented Reality (AR) headsets has been nothing short of revolutionary. While these devices were initially associated with gaming and entertainment, their potential in the realm of office computing is becoming increasingly evident. In this article, we explore why wearing a VR/AR headset to carry out office computing … Read More
Immersive Healthcare: The Revolution of Medical Training Through VR, AR, and MR Simulations
In the ever-evolving landscape of healthcare, the convergence of Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) is ushering in a new era for medical training. These immersive technologies are poised to redefine the way medical professionals learn and hone their skills, presenting a multitude of benefits that extend from the safety of training environments to the exploration … Read More
Enhancing Patient Engagement with Augmented Reality
As technology advances more rapidly than ever before, augmented reality (AR) has emerged as a powerful tool that is transforming various industries, and our own biopharma sector is no exception. With its ability to superimpose digital information onto the real world, AR is enhancing patient engagement in new and interesting ways, revolutionizing patient education, medication adherence, and overall experience of … Read More
How are large pharma companies using immersive technologies?
As immersive technology becomes more widespread, here are a few examples of large pharmaceutical companies using it for training of HCPs and patients as well as for R&D. This list doesn’t represent an exhaustive account of all use cases but gives a flavor of what’s happening in the sector. Pfizer: Pfizer has been using VR for training purposes. They developed … Read More
How AI-driven AR will Revolutionize Biotech and Pharmaceutical Marketing
In recent years, the convergence of artificial intelligence (AI) and augmented reality (AR) hassparked remarkable advances across various industries. One particularly promising domainis the intersection of AI, AR, biotech, and pharmaceutical marketing. This convergence hasthe potential to revolutionize how these industries communicate with their targetaudiences, educate consumers, and enhance brand experiences. Personalized Product Visualization: AI-powered AR applications are enabling biotech … Read More
How to Maximise Impact with Augmented Reality in Biopharma Field Forces
FEBRUARY 2021 Around one third of doctors expect to use online rather than face-to-face channels as their primary route for engaging with biopharma companies in the future, post-Covid. This clearly means that two thirds expect to revert to face-to-face calls with company representatives when the pandemic is under control (https://pmsociety.org.uk/webinar-industry-engagement-post-covid-19-event-report/). Augmented reality as a communication medium is highly suited to … Read More
The Past 12 Months at Empathetic Media Health
The past 12 months at Empathetic Media Health has been a fascinating journey with brand new clients from US, Japan, UK, Ireland and projects in some of the most exciting areas of healthcare. The launch of the new Oculus Quest headset in 2019 meant that we were able to introduce mobile, interactive, immersive VR experiences to our clients in gene … Read More
HOW VR can help us learn about the world
Is virtual reality too immersive? It’s a question that has been raised as the new technology has become more accessible to a wider audience of creators and users.”With virtual reality, rather than telling a story, you are putting someone inside a story – and usually involving them in it,” said freelance BBC VR producer Catherine Allen at the VR & … Read More
Global indigenous communities find their voices through new technology
In 2016, activists around the country gathered at the Standing Rock Sioux reservation in North Dakota to protest the construction of the Dakota Access Pipeline, which they said could have detrimental environmental consequences. While the most publicized depictions of the historical event were photos and videos of protests between activists and police, The New York Times decided to create a 360-degree video … Read More