In the ever-evolving landscape of healthcare, the convergence of Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) is ushering in a new era for medical training. These immersive technologies are poised to redefine the way medical professionals learn and hone their skills, presenting a multitude of benefits that extend from the safety of training environments to the exploration … Read More
Enhancing Patient Engagement with Augmented Reality
As technology advances more rapidly than ever before, augmented reality (AR) has emerged as a powerful tool that is transforming various industries, and our own biopharma sector is no exception. With its ability to superimpose digital information onto the real world, AR is enhancing patient engagement in new and interesting ways, revolutionizing patient education, medication adherence, and overall experience of … Read More
How are large pharma companies using immersive technologies?
As immersive technology becomes more widespread, here are a few examples of large pharmaceutical companies using it for training of HCPs and patients as well as for R&D. This list doesn’t represent an exhaustive account of all use cases but gives a flavor of what’s happening in the sector. Pfizer: Pfizer has been using VR for training purposes. They developed … Read More
How to Maximise Impact with Augmented Reality in Biopharma Field Forces
FEBRUARY 2021 Around one third of doctors expect to use online rather than face-to-face channels as their primary route for engaging with biopharma companies in the future, post-Covid. This clearly means that two thirds expect to revert to face-to-face calls with company representatives when the pandemic is under control (https://pmsociety.org.uk/webinar-industry-engagement-post-covid-19-event-report/). Augmented reality as a communication medium is highly suited to … Read More
The Past 12 Months at Empathetic Media Health
The past 12 months at Empathetic Media Health has been a fascinating journey with brand new clients from US, Japan, UK, Ireland and projects in some of the most exciting areas of healthcare. The launch of the new Oculus Quest headset in 2019 meant that we were able to introduce mobile, interactive, immersive VR experiences to our clients in gene … Read More
HOW VR can help us learn about the world
Is virtual reality too immersive? It’s a question that has been raised as the new technology has become more accessible to a wider audience of creators and users.”With virtual reality, rather than telling a story, you are putting someone inside a story – and usually involving them in it,” said freelance BBC VR producer Catherine Allen at the VR & … Read More
Global indigenous communities find their voices through new technology
In 2016, activists around the country gathered at the Standing Rock Sioux reservation in North Dakota to protest the construction of the Dakota Access Pipeline, which they said could have detrimental environmental consequences. While the most publicized depictions of the historical event were photos and videos of protests between activists and police, The New York Times decided to create a 360-degree video … Read More
Celebrating Women in Tech
When it comes to technological innovations, women have always been at the forefront. Ada Lovelace, the daughter of poet Lord Byron, is considered to be the world’s first computer programmer for recognizing that a computer could have applications past simple calculations back in the first part of the 19th century. During World War II, it was largely female engineers who pioneered … Read More
February AR/VR News #2: Virtual gathering, a ‘spider glove’ and the digital equivalent of duct tape
Images of Magic Leap’s anticipated portable augmented reality device were leaked to Business Insider last week. According to Business Insider, Magic Leap, a $45 billion Google-backed startup, was hastily finishing building the prototype, known as PEQ0, in preparation for a board meeting this week. In other Google news, it is pushing for VR with a new update of the mobile app for Chrome … Read More
February VR/AR News #1: Tech updates, mixed reality and how VR is changing the art/music industries
Featured Image: London-based startup Opto might be the first company to make quality mobile VR mainstream. According to Wareable, the company’s “Opto Air is made from a lightweight foam, offers built-in speakers plus a 100-degree field of view via double-aspheric lenses which Opto says are 25% bigger than rival mobile VR headsets.” Costing £98, the headset is a strong competitor for the Google Daydream … Read More